Minions have become a pop-culture phenomenon and, from movie theaters to sparkling water, everyone is jumping on the bandwagon. bubly and Marcus Theatres, also wanted to take part by creating their own Minion invasion.
The team and I wanted to create a full Minion experience with bubly at the core. At every point of the consumer journey they would be delighted to find a mini Minion moment. We created Instagram-worthy photo-ops, cooler clings, and interactive elements for kids, featuring the LTO banana bubly flavor.
MY ROLE: Wrote all of the creative copy sans Minionese.
Art Directors: Alex Eakin, Kaitlin Muro, Josh Rainer
Copywriters: Rachel Johnson