Yankees fan or not, it’s a fact that everyone loves Aaron Judge. And with his strong work ethic and genuine personality he was the perfect partner for sandwich giant Jersey Mike’s.
For this 360 campaign, we created social videos, out-of-home signage, and in-store communication. I was responsible for writing all of the copy for the printed materials while supporting the development of the digital content.
MY ROLE: Wrote all printed in-store and out-of-home communication.
Art Directors: Josh Rainer
Copywriters: Rachel Johnson, Basil Inferrera