MTN DEW ZERO SUGAR BERRY MONSOON

With the launch of the new, proprietary MTN DEW Berry Monsoon flavor, Sam’s Club wanted to spread the news as fast as possible. And who better to get the word out than NASCAR superstar Chase Elliott?

 

Due to the brief time we had to shoot with Chase, I wrote the script to minimize his screen time but still have him be the star of the video. We also ensured that the videos could live independently or enjoyed as a series by giving them their own unique narrative. This project is still in progress and will be shot in the second half of the year.

 

MY ROLE: Wrote scripts for all pre-roll and social content shown.

Creative Director: Matt Nevins

Art Director: Megan Reese

Copywriter: Rachel Johnson

Conceptors: Rachel Johnson, Basil Inferrera, Matt Nevins

CONTENT SPOT #1

The scene opens on Chase with a ZSBM cup in his hand standing in a Sam’s Club Cafe. He takes a sip of the ZSBM.

VO: How should we bring the newest MTN Dew Berry Monsoon to the people? There’s only one man for the job - speed demon Chase Elliott. 

Chase runs off-screen in a flash of ZSBM-colored light.

 

We cut to a woman (June) on her phone wearing a “Chase Elliott’s Biggest Fan” T-shirt. The ZSBM-colored blur flashes across the screen. Hair still blowing in the wind, she now has a cup of ZSBM in one hand and her phone in the other. She looks down at her lock screen and sees a selfie of her and Chase clinking ZSBM cups. 

END SLATE: Don’t wait for Chase. Come into Sam’s Club today to try the new exclusive Zero Sugar Berry Monsoon.

CONTENT SPOT #2

The scene opens on Chase in a Sam’s Club Cafe. He sips the ZSBM and stops in his tracks. 

 

VO: Too great for any one man to enjoy, Chase Elliott is selflessly speeding across America bringing MTN Dew Zero Sugar Berry Monsoon to the people.  

Chase runs off-screen in a flash of ZSBM-colored light.

 

We cut to a man (Liam) standing next to a Camero, wearing a 10-gallon hat. The ZSBM-colored blur flashes across the screen, revealing a ZSBM branded 10-gallon hat filled with ZSBM, a looped straw, and a mini umbrella. In the background, we see the Camero now wrapped with ZSBM branding, including Chase's face on the hood and “#1 Berry Monsoon Fan” painted on the side.

END SLATE: Don’t wait for Chase. Come into Sam’s Club today to try the new, exclusive Zero Sugar Berry Monsoon.

CONTENT SPOT #3

The scene opens on Chase in a Sam’s Club Cafe, heroically holding a ZSBM cup. 

VO: In a world devoid of MTN Dew Zero Sugar Berry Monsoon - one man is racing across America to bring the Monsoon to the people.

Chase runs off-screen in a flash of ZSBM-colored light.

 

We cut to a man (Greg) walking on a street holding a generic coffee cup.

The ZSBM-colored blur flashes across the screen, revealing that the man’s coffee cup is now a BMZ paper cup and he’s wearing an “I <3 ZSBM” t-shirt, featuring Chase Elliott’s face. The man is dumbstruck, looking at the cup in his hand.

END SLATE: Don’t wait for Chase. Come into Sam’s Club today to try the new exclusive Zero Sugar Berry Monsoon.

pre-roll SPOT #1

The scene opens on Chase on a film set. A clapboard shuts in front of his face.

DIRECTOR: OK, Chase, we need you to sip the MTN Dew Zero Sugar Berry Monsoon and smile at the camera.

In a blur, Chase sips the ZSBM and smiles.

DIRECTOR: Chase, we’re going to need you to slow down for the camera.

Chase looks frustrated and starts again. Once again, in a blur, Chase sips the ZSBM and smiles.

DIRECTOR: Ugh… race car drivers.

END SLATE: Zero Sugar Berry Monsoon - Get it as fast as you can. 

pre-roll SPOT #2

The scene opens on Chase on a film set. A clapboard shuts in front of his face.

DIRECTOR: OK, Chase, just sip the MTN Dew Zero Sugar Berry Monsoon and say, “Try Zero Sugar Berry Monsoon today.”

Chase begins to drink the ZSBM.

DIRECTOR: Chase… Chase…

Unfazed, Chase continues to drink.

DIRECTOR: CHAAASE!!!

END SLATE: Zero Sugar Berry Monsoon - Get it as fast as you can.