Meeting your heroes is an amazing experience. Being coached and playing alongside your heroes - that’s the experience of a lifetime. During the Pepsi 5v5 Tournament, New York City soccer fans had the opportunity to be coached by some of NYCFC’s best players.
I wrote “Play To Win. Win To Play.” as a way to generate excitement for the promotion while giving a subtle nod to the mechanic of the program. This headline was used across all digital and print creative.
MY ROLE: Wrote the headline that was used across all printed and digital communication.
Art Director: Megan Reese
Copywriter: Rachel Johnson