PEPSI

SUMMERGRAM PRIDE

June is Pride Month and that means celebrating love and the achievements of the LGBTQ+ community. For the 50th anniversary of the Stonewall Riots, Pepsi wanted to have a strong presence at the New York City, Chicago, and Los Angeles pride parades. 

 

I participated in a TracyLocke Writer’s Room to create locally relevant out-of-home copy that embraced the spirit of the month. I personally wrote “No shade at this parade” and “Spill tea not Pepsi” that were used in all three markets.

MY ROLE: Wrote headlines that went into all key markets.

Art Director: Megan Reese

Copywriters: Rachel Johnson, TL Writer’s Room

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PUMPED FOR PRIDE
PUMPED FOR PRIDE

IN A FABULOUS STATE OF MIND
IN A FABULOUS STATE OF MIND

WE'RE BIG CUBS FANS
WE'RE BIG CUBS FANS

PUMPED FOR PRIDE
PUMPED FOR PRIDE

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