June is Pride Month and that means celebrating love and the achievements of the LGBTQ+ community. For the 50th anniversary of the Stonewall Riots, Pepsi wanted to have a strong presence at the New York City, Chicago, and Los Angeles pride parades.
I participated in a TracyLocke Writer’s Room to create locally relevant out-of-home copy that embraced the spirit of the month. I personally wrote “No shade at this parade” and “Spill tea not Pepsi” that were used in all three markets.
MY ROLE: Wrote headlines that went into all key markets.
Art Director: Megan Reese
Copywriters: Rachel Johnson, TL Writer’s Room