June is Pride Month and that means celebrating love and the achievements of the LGBTQ+ community. For the 50th anniversary of the Stonewall Riots, Pepsi wanted to have a strong presence at the New York City, Chicago, and Los Angeles pride parades. 

I participated in a TracyLocke Writer’s Room to create locally relevant out-of-home copy that embraced the spirit of the month. I personally wrote “No shade at this parade” and “Spill tea not Pepsi” that were used in all three markets.

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MY ROLE: Wrote headlines that went into all key markets.

Art Director: Megan Reese

Copywriters: Rachel Johnson, TL Writer’s Room

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