For International Women’s Day TracyLocke wanted to draw awareness to the staggering statistic that 50% of women report being interrupted or spoken over in the workplace. By taking the classic “That’s what she said” joke and redefining it for the real office, we created That’s What She [BLANK].
Together the team created beautiful illustrations with accompanying bios that shared the unique stories and contributions made by women throughout history. I had the personal honor of writing about Ruby Rose, Madam C.J. Walker, and Grandma Gatewood, among others.
MY ROLE: Wrote the bios for all artwork shown.
Art Directors: Molly Brewer, Ana Vivoni, Aaron Shrade, Miranda Rozek, Samantha Aberizk, Andrea Eaves, Megan Kapsiak
Copywriters: Rachel Johnson, Kaitlyn Pennybacker