Typically, the words "trade ad" and "exciting" don't coincide. However, the TracyLocke team wanted to raise the bar on these traditionally uninspiring ads. Together, we created dynamic creative with witty language to give YUM! franchise owners something to get excited about.  

 

MY ROLE: Wrote copy for all YUM! trade ads shown.

Art Director: Kaitlin Muro

Copywriter: Rachel Johnson